About Us 关于我们
Sheng Siong Supermarket was established in 1985 and has grown from a single provision shop into one of Singapore’s leading supermarket chains, serving customers across the island with quality products at affordable prices.
昇菘超市成立于1985年，从一家传统杂货店发展成为新加坡领先的连锁超市之一，为全岛顾客提供优质且价格实惠的商品。
Sheng Siong Supermarket offers a wide variety of fresh produce, seafood, meat, groceries, beverages, frozen food, household essentials and daily necessities. With a strong commitment to freshness, quality and value, we strive to provide customers with a convenient and enjoyable shopping experience every day.
昇菘超市提供丰富的新鲜蔬果、海鲜、肉类、杂货、饮料、冷冻食品、家居用品及各种生活必需品。我们始终坚持新鲜、优质、实惠的经营理念，为顾客打造便捷、舒适的购物体验。
Today, Sheng Siong operates more than 70 supermarkets across Singapore, supported by modern distribution facilities and a dedicated team committed to delivering excellent service to every community.
如今，昇菘超市已在新加坡经营超过70家门店，并拥有现代化物流配送中心及专业服务团队，持续为各社区提供可靠、高品质的购物服务。
Mission & Vision 使命与愿景
To serve every household with quality products, fair prices and outstanding customer service, creating a shopping experience that customers can always rely on.
以优质商品、公平价格和卓越服务服务每一个家庭，为顾客打造值得信赖的购物体验。
To be Singapore’s leading supermarket, recognised for freshness, value and excellence while enriching the lives of our customers and communities.
成为新加坡领先的超市品牌，以新鲜、实惠及卓越品质丰富顾客与社区的生活。
To grow responsibly through innovation, operational excellence and sustainable business practices, bringing greater value to customers, employees and society.
通过创新、卓越运营及可持续发展不断成长，为顾客、员工及社会创造更大的价值。
